Purpose: This paper aims to explore the need for organizations to adopt organizational development (OD) programs on a continuous basis as a way of coping with a changing business environment. Emphasis is to be laid on organizational learning due to its significance in enhancing organizational change and development

Design/methodology/approach: The paper is based on an extensive literature review

Findings: A wide range of organizational development (OD) intervention strategies exists. There is a need to adopt a coordinated approach in applying OD efforts for organizations to reap maximum benefits

 Research limitations/implications: This paper is theoretical and is not based on empirical findings

Practical implications: Several recommendations are included in the paper. It is envisaged that adoption of the recommendations can assist an organization to achieve a sustainable competitive advantage